Svaha:  the time between seeing lightning and hearing the thunder


What people say

Jon Hansen You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Daniel Stone Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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Bev Dwane I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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Small business owners. Independent professionals.

Are you struggling to find words that clearly describe what you do?

You have a real calling for your work. This business you’re building is important. Deeply important. You know you make a difference.

But the words aren’t there.

Maybe you wrestle with how to explain what you do — your core message.

You might be creating a new website, or updating the one you’ve had out there for a while.

Or maybe you have concepts, tools, techniques, amazing ideas that you want to give to your customers in articles, books, workbooks, teaching materials.

You can find the right words.

Words that resonate with the absolute uniqueness of who you are, what you do, and why you do it.

Words that make you happy when you use them.

Words that make your customers ask, “How do I sign up?”

I’m Grace Judson.

And I help people — people like you — create content that connects.

I help my clients get in touch with the truest essence of what they do — and I reflect that essence back to them in writing.

Together, we explore your business and discover the real value and power of your work — the things you do that make the most difference to your customers.

And we create website and marketing copy, articles, books — whatever written material you need to bring your business into the world and forge powerful connections with your best clients.

When you use your own words — words that resonate with who you are and with what your customer wants and needs — talking about what you do becomes easy and fun.

And you’re freed, sometimes in surprising ways, to tackle challenges in your business that may have been holding you back for a long time.

How do you get started?

Click here to sign up to get my biweekly tips & techniques articles. They’re filled with ideas and suggestions for getting in touch with your business, yourself, and your clients — and ways to learn exactly what your prospective customers most need to hear from you in order to say yes to working with you.

It comes with the informative e-booklet Your Website and You: Frequently Asked Questions, Frequently Blurted “Buts,” and Frequent Stumbling Blocks — a useful look into the ways your website can support your business, or trip you up. (And in the booklet, you’ll find a valuable discount on my Website Review service.)

Wondering if I can help you?

Learn more about the people I work with and the situations they face — is this you?