Is this you?

Do these experiences feel familiar?

Wrestling with how to describe your business seems to be your primary form of exercise. The words you come up with just aren’t connecting, with you or your customers. And you don’t want to settle for good enough or almost right. Where is the clear, simple, resonant core message that describes this work you love doing?

Your work is transformational, but not linear. You know you provide deep value to your clients, but it’s intangible and slippery to describe. So you end up feeling defensive, wondering about your credibility in the marketplace. How can you clearly articulate the power and value of your work — and command attention from your best prospects?

Writing isn’t your thing. You can get the basic idea down, but crafting your website or an article, book, or workbook — it’s frustrating, to say the least. Yet you have so many good, useful ideas that you want to offer to your customers! How can you create material for your clients without having to struggle through the writing process?

You want to partner with a writer and editor. You want to trust their expertise, value their advice, and not feel overwhelmed or intimidated. You want to be confident that they’ll understand your business and your customers. Most importantly, you want to trust that they’ll write in your voice, not theirs. What does it take to find a capable, intelligent, efficient writer and editor who will partner with you to create content that connects with your market?

These are all great questions — and they’re questions my clients asked themselves over and over again before they came to me.

My clients are ...

Small business owners and independent professionals who are passionate about their work and want their websites, articles, and programs or products to help them create powerful connections — and profitable results.

Most of all, they want to enjoy talking about their work with confidence and excitement!

Will it work for you? My clients share many of these attributes.

• You love your work. You know you make a difference. And you’re eager to put your work out into the world in a bigger, more resonant way.
• Your core message has to be authentic to who you are.
• The last thing you want is something just like what everyone else has!
• You want your material to be in your voice — a real expression of who you are, what you do, and why you’re in business.
• You enjoy talking clearly about your work in ways that provide help and hope to potential customers.
• You have a sense of humor and you’re not afraid to laugh.
• You’re aware that being self-employed is an “inside job,” and you’re willing to look inside with honesty and compassion.

I help people from many industries and backgrounds:

• Organization development and leadership consultants
• Business, executive, spiritual, and life coaches
• Healing professionals in a wide range of specialities
• Journalism and published fiction and nonfiction authors
• Technology and software development
• Finance, insurance, and re-insurance
• Art, photography, fiber art
• Environmental and “green” design specialists

If this feels like you ...

Sign up for my biweekly tips, techniques, and ideas articles — filled with ways to become more clear about your work, and better understand and streamline the day-to-day realities of being in business.

It comes with the e-booklet Your Website and You: Frequently Asked Questions, Frequently Blurted “Buts,” and Frequent Stumbling Blocks — a look at some of the ways your website can help and hinder you. (And it includes a nice discount on my Website Review service.)

Wondering how it works?

The process of understanding your core message and creating content that reflects it is simpler than you might expect (especially if you’ve been struggling with it for a while!). Take a look here to learn how it works.

Or you might want to read about the services I provide.