How it works...

You have an insider’s viewpoint on your work.

Shifting your perspective to look at it from the outside — from your customer’s view — is hard.

Start by identifying the words that resonate for you.

Then refine them to speak powerfully and clearly to your customers’ needs and desires.

Put yourself in their shoes.

Your customers need what you do — and they also need you to understand and acknowledge the anxiety they feel about getting help.

Less is more. Be simple and clear.

You delight in the details of your work, but your audience doesn’t want or need to know all!

I can help you see your work through your customers’ eyes.

Here’s what you get when you work with me

As your partner in this process of discovering your core message, and as your writer and editor, my first and only goal is your success. That means...

• Your voice is all that matters.
  
  Whatever we work on — your core message, your website, articles, your book — will sound and feel like you to you and your audience.
• You can relax and let me do the work.
  
  It’s my job to guide you. You have the fun of talking about your work, freely, openly, and at length, without worrying about what you’re saying.
• It’s a collaboration — a partnership.
  
  We work together to review, revise, and refine until you’re delighted with the result.

I bring a lot of experience to the table

I’ve been a writer and a word nerd all my life. And I’ve always had an intuitive sensitivity to the ways people express themselves and what’s most important to them.

Plus, I have an extensive professional background.

And I bring that experience and those talents to every project.

• I have decades of experience as a business analyst in a wide range of businesses and industries.
  
  I know exactly how to understand what you do — quickly, effectively, and efficiently — even if I’ve never encountered your specialty before.
• I have an empathic, intuitive ability to put myself in your customers’ position — even if I’m not in your target market.
  
  I listen to what you say from their perspective, and I ask the questions they’ll ask.
  
  And I listen to what your customers say, and tease out what’s most important to them from the words and the tone they use.
• Writing is my passion, and I have a lifetime of writing experience.
  
  Yes, I have an extensive corporate background, and I’m here by conscious choice! I’m not another corporate refugee trying to figure out what to do next.
  
  My degree is in writing, and I’ve had articles published in mainstream magazines. You might even say it’s a family tradition. My father was a professional journalist and author all his life, and my half-sister also makes her living as a journalist and published author.
• My 25-year corporate career was in technology and programming.
  
  I can “talk tech” with your website developer, interpret for you if you need it, and help out if necessary.
  
  And I bring a corporate understanding of deadlines, project management, and strategic focus to every engagement!
• I’m a demon for research and I have an amazing store of knowledge in my head and at my fingertips.
  
  I assimilate and synthesize what you tell me along with what I’ve discovered in decades of reading and learning — and bring all of that to bear on your project.
• I’m practical, hands-on, strategic, and down-to-earth. I’m here to get you where you want to be. That means consistent focus — without judgment and without drama.

So where do you start?

If you have a project in mind, or you’re struggling to define your core message, drop me an email and tell me a little about it. We’ll set a time to talk (no charge for an initial consultation, of course) to see how I can help.

No immediate need, but interested in my approach?

Sign up for my free biweekly Svaha Concepts tips, techniques, and ideas.

It’s filled with ways to thrive in your business, communicating clearly and powerfully with your audience, with suggestions for marketing your services and how to survive the personal ups and downs that come with being self-employed.

Want to learn more about working with me?

Read about getting help with defining your message and creating material — books, websites, articles, programs, products, you name it — that really connects with your customers.

Or look at workbooks and audio packages you can use to work on your own.