Svaha: the time between seeing lightning and hearing the thunder
You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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But even when you know you’re different, it sometimes seems hard to describe your work in ways that make you stand out from your competitors.
How can you explain your business’s unique value ... stand out from the crowd ... and attract more clients?
A free series of twelve concise, action-oriented email lessons delivered over five weeks.
Some of the lessons are quick and easy. Some require a bit more effort.
Do just one or two, and you’ll experience a bit more clarity about how to describe your work, and your conversations with potential customers will be a bit easier and more natural.
I’m loving your series. Awesome work. I was already in the process of revamping all my site copy in preparation for new pricing/packages for the new year, and you’ve given me a lot to think about. I’d been toying with this sales page for weeks, and your email gave me the kick in the pants I needed to just push it live. So thanks for that!
- Amanda Lee Anderson, Copy Code Creative, New York, www.copycodecreative.com
Do all of them, and you’ll experience a lot more clarity and a lot more enthusiasm about describing your work — and you’ll discover what it’s like to connect with your best audience in easy, joyful ways that help them say “yes” to what you offer.
I have really enjoyed this series, although I’ve sort of saved it like a treasured box of chocolates for when I have the time to devote to it.
I love how you say how much time each thing should take!
- Currie Silver, Wee Cottage Wonders, Delray Beach, Florida, www.weecottagewonders.com
Along with the email series, you’ll receive a link to a Question and Answer session recording — and you’ll be invited to attend future Q&A sessions. (I schedule them on a random basis...)
You’ll also receive ongoing tips-and-techniques articles, helping you continue developing a more powerful message, connecting more deeply with your work and your best clients.