Svaha: the time between seeing lightning and hearing the thunder
You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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So – who decides the value of your work? Hint: not you. That can be a little hard to take. You put so much effort into creating the best possible services and products for your clients. You know the value you give, and you know how much attention you pay to providing the most value [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing
Comments: 2
Customers. As business owners, we all spend a lot of time thinking about customers. How to find them. How to get their attention. How to convince them to buy. When you look at your business from that perspective, your natural tendency will be to tell people all about what you can do for them. And [...]
Posted under Understanding your customers.
Tags: Credibility, Marketing, Sales
Comments: 2
Have you noticed how many independent businesspeople use cute and whimsical to market their businesses? Looking at their websites and reading their emails and Tweets, I sometimes wonder if success requires including mythical beasts and figures from fairy tales in marketing plans, or creating elaborate mythologies about wild animals and superheros. Call me boring and [...]
Posted under Understanding your customers.
Tags: Credibility, Networking, Tools
Comments: none
You’ve read Parts I and II of this “great testimonials” series, in which I described some of the reasons why business owners struggle with getting good testimonials for their work, introduced suggestions to help make it easier for you to ask for them, and discussed what it is that makes a testimonial powerful. (You can [...]
Posted under Understanding your customers.
Tags: Credibility, Testimonials
Comments: none
In Part I of this “great testimonials” series, I described some of the ways business owners struggle with getting good testimonials, and introduced some suggestions to help make it easier for you to ask for them. (If you haven’t already read that article, you can find it here: Part I.) I also promised you a [...]
Posted under Understanding your customers.
Tags: Credibility, Testimonials
Comments: none
When you write your website copy, marketing materials, articles, blog posts – or even when you Tweet on Twitter or update your Facebook status – who are you talking to? Sitting at your computer staring at a blank screen, knowing you’ve got to fill it up with words that will invite your audience to become [...]
Posted under Understanding your customers.
Tags: Marketing
Comments: none