Svaha: the time between seeing lightning and hearing the thunder
You have given words to a process that defies words. And you’re constantly in a position to help me continue to hone that, deeper and deeper and more and more resonantly, who I am and what I offer, which is truly invaluable. — Jon Hansen, The Remembering Room, Richmond, Illinois
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Working together was absolutely key, and I think that’s what made it such a great experience. I felt like you were my partner in this. I felt like my success was your success. To me, someone who has that attitude and the skills to go with it — that’s an unbeatable combination! — Daniel Stone, www.danielstone.com, Washington DC, New York City, Delaware, South Carolina, and India
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I have a website I’m proud of — but for me, the hugest benefit has been increased self-confidence. Because of the process we went through, and the validity that came with the process, I trust what I think and I trust myself to speak about it. I have greater confidence and clarity in my message about who I am and what I do. — Bev Dwane AICI CIP, www.bevdwane.com, Durham, North Carolina
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There are things almost every mother ends up saying to her children. We recognize these pieces of advice and instruction as amusing mom-cliches simply because they’re used so routinely. And like most cliches, these bits of motherhood wisdom hold a certain kernel of truth. I noticed recently that many of them also apply to running [...]
Posted under Developing your message.
Tags: Credibility, Marketing
Comments: 2
The experience of clarity is wonderful – especially when contrasted with feelings of confusion and uncertainty. Clarity creates a sense of relaxation and energy. There’s a distinct “aaahhh” feeling that comes from no longer struggling through the fog. And there’s an energetic sense of movement that arises when your next step becomes obvious. For small [...]
Posted under Developing your message.
Tags: Creativity, Credibility
Comments: none
Getting clear about what you do, and especially for whom, isn’t as straightforward as the so-called “experts” would have you believe. Years ago, my business partner worked with a coach who told him, “You have to pick a niche. Based on what we talked about last time, here are your choices. Pick one.” Years ago, [...]
Posted under Developing your message.
Tags: Creativity, Marketing
Comments: none
Marketing gurus are everywhere, telling you all about how to market your products and services. They appear successful. They sound credible. So you read their blogs and newsletters, watch their videos, sign up for their programs, and buy their books. Their information and ideas seem reasonable. Sure, not all the things they suggest feel right [...]
Posted under Developing your message.
Tags: Marketing
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You know those networking events where everyone has thirty seconds to introduce themselves and talk about what they do? How often do those introductions make you sit up and pay attention? I’ll bet no matter how many events you’ve attended, there are few (if any) introductions you remembered five minutes after they were delivered – [...]
Posted under Developing your message.
Tags: Marketing
Comments: none
Anxiety reigns these days. Stress and apprehension have become common feelings for almost everyone, whether you’re in transition and jobhunting, self-employed and seeking clients, or working hard to keep the job you’ve got. Whatever your situation – out there trying to get hired by a company or a client, or keeping your head down at [...]
Posted under Developing your message.
Tags: Creativity, Marketing
Comments: 2